cultivate insight
business coaching to help turn insight into action
OVERVIEW
Working on coaching business websites it is always my main goal to organize the information in an easy to understand way while highlighting the service offerings. Cultivate Insight was no different - by working with them on the content we were able to come up with clear value and offerings.
To further sales I placed CTA's throughout the website that invite the user to learn more, reach out, or download more information.
Cultivate Insight LLC, is a business coaching platform taking a holistic approach to improving oneself in the work space. By reversing the problems holding the client back, Mindy helps create actionable goals resulting in desired outcomes.
ROLE
Website Design, User Interface, Interaction Design
TIMELINE
3 Weeks
TYPOGRAPHY
Tw Cen MT
Raleway
61
38
TITLES
Raleway
20
SECONDARY TITLES
Tw Cen MT
Tw Cen MT Bold
16
16
BODY TEXT
STRUCTURE
HOME
SERVICES
BLOG
FOUNDER
PARTNERS
ENDORSEMENTS
CONTACT
COLORS
#08AAB9
#666666
#FFFFFF
#000000
#CFA13C
#FAFAFA
HOME PAGE
With Cultivate Insight my first goal was to educate the potential client about what the company does and how they could help as quickly as possible. With a strong welcome statement over the branded hero image we get that point across quickly.
Directly under the hero image I placed 3 CTA's to further engage the user and allow them to learn more information, quickly. Closing the page I have placed one more CTA to prompt the user to inquire for more information.
SERVICES PAGE
I helped the Cultivate Insight team organize their value into sellable packages that would be easy for the user to understand what they would be receiving. Staying on brand with bright, colorful photos I paired each package with a photo to help further differentiate the offerings. Each package has a CTA to book a consultation directly.
