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TLDR

PROJECT

A exercise website for three distinct user profiles

ROLE

UX Designer

HIIT School started as a B2B offering available to corporations who wanted to offer wellness as a benefit to their employees. Companies such as Google, Lyft, Netflix, YouTube, Nest, Doordash and more jumped on when they saw the program and results that followed. However, the 94 billion dollar fitness industry was hit hard by COVID-19 but HIIT School adapted, they expanded their offering to stay in the game and grow their business. 

 

I was asked to help re-design their website in order to reflect their new offering by marketing towards both Corporations as well as direct to consumer. 

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Target Users

I wanted to get a good handle on who would be visiting this website.  Something we wanted to veer away from was the complexity and darkness of a lot of gym websites - we wanted this to appeal to all possible users, not small groups within. We split the targeted users into two groups, virtual users and corporations, here are our conclusions: 

Virtual Users

  • Busy people who want the flexibility to exercise from home. 

  • People who are working from home. 

  • Interested in self-improvement with a form of accountability.

  • Want to develop a healthier lifestyle. 

Corporations:

  • Interested in providing wellness as a part of their benefits.

  • Interested in a low-cost solution.

  • Mid to Large size business.

  • Wanting to provide their employees with the tools to stay healthy.

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ALL THE DATA IS RIGHT THERE.

 

WE USE IT TO OUR ADVANTAGE TO GET RESULTS.

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